Looking at back issues of Stern, or was it Focus, I came across a huge advertisement of German coal mining company Deutsche Steinkohle AG, check out page 10 in their campaign leaflet.

Two middle-eastern guerillas on a motorcycle, one just fired an RPG. Caption: “Is this where the decision is made about our energy supply? The future is already here - Deutsche Steinkohle”. And then it goes to describe that 70% of the crude oil supply comes from unstable countries.

What a pleasant angst-ridden advertisement! Here’s my proposal: “Is this the place where they decide about our children’s chocolate supply? 37% of world’s cocoa comes from Ivory Coast. Will you let your children starve? Buy our XYZ caramels!” I will spare myself searching for a properly bloody photo showing the recent unrests in Ivory Coast…

Candy manufactures will sure love it! It’s ethical, politically correct and it doesn’t play on low instincts. (sic!)